Company Profile

FELLA – a traditional company on its way into a successful long-term future

With its more than 90 years of company history, FELLA-Werke GmbH now has a firmly established place among the leading manufacturers of agricultural machinery. As a specialist for forage-harvesting machinery, the Feucht-based company, which was founded in the year 1918, has the industry’s largest product range of mowers, tedders and rakes.

Since 2004, FELLA has been a subsidiary of the Italian Laverda Group, a joint-venture company that is held half by the ARGO Group and half by the AGCO Group. The global distribution of FELLA products has resulted in around 3/4 of the total sales being generated by exports. With a current workforce of 160, the majority of employees are located at the company headquarters in Feucht near Nuremberg.

In 2009, the agricultural machinery expert carried out a whole series of alterations; for example, all new machines are being painted in a lively red. FELLA has already used exactly the same shade back in its early years. The colour also corresponds to that of the parent company Laverda – the agricultural machinery specialist is thus on the one hand stating that it belongs to a tradition but on the other hand also expressing its continual striving for progress and further development. Complementing this, the labelling of the company on the machines has also been re-worked.


The continual progress of FELLA is also reflected in the company maxim. The company has changed its slogan and is now proclaiming the principle “Harvesting Energy“ – a more than logical result of the recent innovations. “The word “energy” has gained great importance over the past few years. More than ever, energy has become a highly precious resource without which life is not possible. So it needs to be handled thoughtfully." says Reinhard Brunner, General Manager of the company. “Harvesting Energy. These words describe all our products, because they provide energy for animals and people in a way that saves energy. And they always do this with state-of-the-art technology, in order to always achieve the best quality.“