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EXPO21XX
online marketing services can help you to define and
find the right marketing mix for your business.
The
main targets are mainly to deploy the right strategies to
catch the attention of potential new customers over the world when they are
looking for specific goods and services with the aim to
drive them to your website.
To
achieve this target you must mainly :
-
increase
the popularity of your website in the eyes of the main
search engines,
-
find
out which keywords are relevant for your business as
well as popular,
-
advertise
on the right websites, which will not only drive
visitors and customers to your site but increase your
search engine popularity as well.
Search
Engine Popularity :
Search
engine popularity, also called ranking is based on how
relevant a specific search engine will value your website
for specific keywords. The main rules search engines are
using to categorize your website are :
-
Do
popular and important website link to yours ?
-
If
they link to yours, can search engines index those links
? Most online directories for example can not be indexed
(read) by search engines.
-
Does
the contents of your website match the searched keywords
?
-
If
they match them, can the contents of your website be
indexed (read) by search engines ?
-
Does
the titles of your pages, the links in your site and the
description of the images match the searched keywords ?
-
and
so on ...
Finally,
it is and will always be of main importance to evaluate the popularity
of the specific keywords under which you want to achieve a
good search engine ranking. In fact achieving good placement
under a keyword nobody will look after wont generate any
visitors to your site.
Advertising
on important websites :
Advertising
on important and popular website offering the right audience
for your products and services is one of today's most
effective promotion and marketing methods. On good websites,
you may reach a cost per visitor of 5 cents to 2 US$.
In
order to evaluate the potential of your ad on a specific
website you should know :
-
How
much traffic, or even more important, how page views
does this website have or generate ?
-
How
much other companies are advertising on this website ?
-
And
finally what does the ad, listing or sponsored cost per
month, per view or per click through ?
An
general online directory which generates for example 1
million visitors per year and 10 million page views but on
other side has more than 500.000 registered companies inside
will reach a "page view / registered companies"
ratio of 20. This mainly means that you company profile will
be shown only 20 time per year (average) and you will
receive about 1 to 5 visitors to your website. On the other
side a smaller but specialized directory which generates for
example 10.000 visitors per year and 100.000 page views but
on other side has only 500 registered companies inside will
reach a "page view / registered companies" ratio
of 200, driving ten time more visitors to your
website.
Check
your ranking :
An
interesting tool to check the search engine popularity of
your website is the Google Toolbar (download under www.google.com).
Once installed, the "Page Rank" tool will indicate
your popularity index on a 0 to 10 scale.
Comparing
websites where you want to advertise on can be done with the
"Alexa Toolbar", also called the "Alexa Spyware".
The Alexa Toolbar is a free search and navigation
companion, providing useful information about the sites you
visit. With the alexa toolbar, you can see how much traffic
a web site gets in comparison to others.
Our
Service :
At
EXPO21XX we will help you to reach high search
engine popularity and choose the right websites to advertise
on in order to achieve the highest possible ROI and
transform visitors into customers.
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Unrivalled
Portfolio :
EXPO21XX
is developing online e-exhibitions, magazines,
directories, portals and marketplaces to cover
all sectors of trade and industry.
EXPO21XX's
products now include :
Universal
Platforms :
- EXPO21XX.com
the electronic fairground
EXPO21XX's
Online e- fairs & exhibitions :
- AUTOMATION
21XX
-
AVIATION
21XX
-
FASHION
21XX
- FINANCIA
21XX
- FLUID
21XX
- HOME
FURNITURE 21XX
- LOGISTICS
21XX
-
MARITIME
21XX
- MOTION
21XX
- NAUTICA
21XX
-
OFFICE
21XX
-
STATIONARY
21XX
-
TEXTILE
21XX
-
WATCH
21XX
Cooperation
: online e- fairs & exhibitions powered by EXPO21XX :
- LineaEva.com
-
LineaBianca.com
-
Dubai
Boat Show
Online
Publications :
- AUTOMATION
77
-
AUTOMATION
NEWS
-
BOAT
77
-
NAUTICA
NEWS
Online
directories :
- look4automation.com
-
look4maritime.com
- look4office.com
-
look4textile.com
- look4yachting.com
-
look4moda.com
-
look4fluid.com
-
look4motion.com
-
look4finance.com
-
look4electronic.com
Portals
:
- b2themax
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