Company Profile

Like all Baja® boats, the very first model was something special. In a bold display of drive and determination, four owner/employees assembled the original design in an abandoned roller skating rink. What they lacked in resources, they made up for in motivation - a single-minded mission to build the finest performance boats in the world. Over the next two years, Baja Boats was born, and a product line of 14- to 20-footers, including the classic CT 150 racing design, took shape. Baja quickly expanded in the 1970s with their 19-foot cruisers and bowriders. The 190 TC set them apart with its use of integrated lights, styling that broke the mold, and the finest performance ever seen from a 19-footer. They spent the rest of the decade perfecting their non-traditional designs, further solidifying Baja's styling and position as an innovator. Instead of looking to other boat manufacturers for inspiration, Baja took the lead in exclusively pursuing the sport boat market. It was a move that paid off when their first big high-performance boat, the Carrera 240, was introduced in 1978. And when the 1979 Carrera SS Bowrider earned a Powerboat Magazine "Boat of the Year" award its first year out, they knew they were on to something! In the 1980s, they successfully expanded the Baja line to include distinctively styled, world-class offshore boats like the 240 Sport and the 420. Their interest and attention were directed more and more toward creating bigger, better offshore products with improved design and structural integrity. After all, progressive product development has always been the core of the Baja philosophy. As they expanded their line in the early 1990s, Baja confirmed its place as the industry leader in style, performance and quality. The .38 Special™ and the 272 served notice that Baja wasn't going to let up! They kept pushing the envelope - introducing the 20 Outlaw™ and 32 Outlaw™ with modern performance styling for the power-hungry, speed-seeking, hard-core offshore runner.