With its elegant design hoc was able to convince the jury: Experts and renowned designers from across the globe awarded the iF product design award 2013 to the sculptural stool. hoc stands out not only because of its pure design that is reduced to the minimum but also because of its elegancy and innovative interpretation of the archetypal stool.
The jury’s decision is based upon aspects such as quality of design, finishing and selection of material but also influenced by the functionality of the product. The iF product design award follows upon the reddot design award 2012 which was awarded to hoc earlier this year.
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