Viessmann enters the “Formula E”

Photo by Viessmann Werke GmbH & Co. KG

The Viessmann Group, one of the leading manufacturers of heating, industrial and refrigeration systems, is entering the ‘Formula E’ as a sponsor.

From the forthcoming debut season 2017/18, the German family business will become an Official Team Partner of Panasonic Jaguar Racing Team in the FIA Formula E Championship. This was announced at the Official Team launch in Coventry, UK.

In its centenary year, the company sets forth “into a new century”. Just like the world in general, Viessmann is undergoing a comprehensive technological and cultural change: “Within a few decades, we will finally say goodbye to the oil age. The FIA Formula E Championship is a strong symbol for this change, and the partnership with Panasonic Jaguar Racing is going make our own progress on this path visible”, says Maximilian Viessmann, member of the Viessmann Board of Directors. “We are happy to be a part of this movement, and we are looking forward to the first season together.”

In the past decades, the Viessmann’s long-standing commitment to nordic wintersports has significantly increased brand awareness on an international scale. Now, the white double “s” against an black background is going to attract attention in the ‘Formula E’ as well. In doing so, the company goal is to further sharpen its brand profile and at finding a new platform for its innovative products. “‘Formula E’ is not only about competing drivers and the power of their cars”, says Maximilian Viessmann. “At the same time, it is a race for efficiency and the best energy management. And precisely these fields are the driving force behind Viessmann’s development.”

Whether fuel cell technology, heat pumps or the digital control of domestic energy supply in ‘smart homes’ – Viessmann meets the new needs of its customers with the greatest technological diversity in its industry. In doing so, the company also sets standards in terms of sustainability. For example, company headquarters in the Allendorf (Eder) / Germany – where 4,500 of a total of 12,000 employees work – already meets the climate political goals of the German federal government for 2050. As a result, CO2 emissions have been reduced by 80 percent and the share of renewable energies increased to 70 percent.

At the start of the debut season in Hong Kong on December 2nd/3rd 2017, the Panasonic Jaguar Racing I-Type 2 presented on Thursday will be doing its first race laps carrying the distinctive Viessmann logo. After further stops in Morocco, Chile, Mexico and Brazil, the ‘Formula E’ will arrive in Europe in April 2018. On May 19th, Germany will host a Grand Prix. By the trackside, fans of the FIA Formula E Championship will be able to experience innovative Viessmann products.

For more information visit: www.viessmann.com

• CID: 19053