We don't simply put a product on the market. We observe trends, study target groups and keep track of market developments. How does a child colour and draw, how does a hobbyist use materials, what demands does the professional illustrator have? Before we introduce a total concept into the market, we first carry out extensive research and conduct tests to determine how the target group responds to a certain product.
This is how we get to a well-balanced marketing concept specifically geared toward the target group.

• Rollerball pen
• Oil pastel
• Colour pencil
• Ink pen