In 1961, Zurich's Desco von Schulthess AG - the parent company of Maurice Lacroix - acquired an assembly facility for the production of private labels destined for the domestic and international markets. In 1975, the company launched its own Maurice lacroix brand. Today Maurice Lacroix is available from an efficient sales organization with 4,000 POS in more than 45 countries.

• Jewellery watch
• High end watch
• Hand decorated watch