It started with a single idea. A mad scientist looked at a product and saw an opportunity. Jim Jannard created a world’s first – a motocross handgrip with a unique orbicular design, engineered to fit a competitor’s closed hand. The year was 1975. It was the beginning of Oakley Inc. a technology company that would soon be fueled by a raging distaste for mediocrity and a fierce devotion to innovation.

Today, Oakley is driven to seek out problems, create solutions, and wrap those solutions in art. The company’s obsession with innovation has built a legacy of science, sculpture, and defiance of conventional thinking. Reinventing the concept of eyewear was only the first step. The passion that ignited the optical industry is now unleashed on high-performance footwear, wristwatches, apparel and accessories.

• Watch Designer