The extremly succesful products of Amazing Jeans are targeted at a wide customer range, aged between 6-35, who demand good value and quality in terms of styling, fit, fabrics and trends. The story of Amazing Jeans began in 1994 with the founders and joint owners, Chris Williams and Caroline Helvadjian, launching into the exciting and competitive worldl of young women's fashion. The key concept at this time was to provide a reinvented jean featuring stretch and comfort fabrics in a variety of styles, colours and washes at good quality. These were and still are the ingredients for the Amazing name. Amazing Jeans' tornover has increased yeat by year from 1994 through to 2000. Export has increased by 40% in 1999 and operating profit has also increased by 89%. Amazing Jeans reached a turnover rate of 10.5 million GBP and predict a succesful year for 2001.

• Women jeans
• Women denim jacket
• Women denim skirt
• Junior denim wear