K-Swiss was founded in 1966 and since then the company has continued to build on its performance heritage with new footwear for serious tennis players, as well as speed, strength, and endurance training shoes for all athletes. Today, the "Classic" still enjoys popularity as a clean, original, athletic look that is always appropriate off the court.
In their opinion, there is only one reason to wear K-Swiss. It's because they are the best. If you don't believe them, (they are biased), just ask someone who wears them, or try a pair for yourself. They are only interested in making the best product available. They have a history of quality and creativity, and they continue to bring new and innovative product to the market each year. K-Swiss is not interested in paying athletes millions of dollars to try to sell you their shoes, they think the product speaks for itself.