BVD, founded in 1876 by Messrs. Bradley, Voorhees and Day, is one of the most famous and historically innovative brands in America. Manufacturing both men's and women's underwear, the company became popular for its men's BVD Spiral Bustle, an underwear line made of heavy knitted cotton or cotton/wool fabric, long sleeves and long legs. In short, the garment was bulky, tight fitting and not very comfortable.
In 1908, BVD transformed its original spiral bustle into a new type of athletic underwear that was loose fitting and much more comfortable. From there BVD went on to introduce a two-piece underwear model, as well as the popular union suit.
To stimulate sales during the depression, BVD began production of what was at that time provocative men's and women's swimwear.
In 1951, BVD merged with Superior Mills. BVD was the first to package underwear in polybags (industry term for plastic bags) for the mass market, developed attractive store fixtures, and led the way in consumer promotions. During this same time period, BVD also became a vertically integrated company, controlling operations from the point of raw cotton all the way to finished goods.
Throughout the 60's and 70's BVD had the foresight to introduce fashionable underwear utilizing the one time popular nylon tricot and mesh underwear, stretch nylon underwear and 'sportops', the most popular pocket tee asked for by name to name a few. In 1976, Fruit of the Loom, Inc. purchased BVD, bringing worldwide opportunities to the brand. With Fruit of the Loom's strong heritage of men's underwear apparel, BVD focused its efforts solely toward men.

• Boxer
• Men briefs
• Men bikini