{"id":1396,"date":"2012-04-18T10:56:44","date_gmt":"2012-04-18T08:56:44","guid":{"rendered":"http:\/\/www.expo21xx.com\/news\/?p=1396"},"modified":"2013-05-16T11:52:52","modified_gmt":"2013-05-16T09:52:52","slug":"weisscam-to-launch-new-soha-digital-camera-platform-at-nab-2012","status":"publish","type":"post","link":"https:\/\/www.expo21xx.com\/news\/weisscam-to-launch-new-soha-digital-camera-platform-at-nab-2012\/","title":{"rendered":"WEISSCAM to launch new \u201cSOHA\u201d digital camera platform at NAB 2012"},"content":{"rendered":"<p><strong>WEISSCAM GmbH announces the launch of \u201cSOHA\u201d at NAB 2012. \u201cSOHA\u201c offers an advanced technology platform and total scalability through its unique flexibility. Professional <a title=\"movie camera\" href=\"http:\/\/www.expo21xx.com\/industrial-vision\/broadcast-camera.htm\" target=\"_blank\">digital film camera<\/a> customers can be assured that the \u201cSOHA\u201d platform will greatly extend the life cycle of the camera while significantly improving their return on investment.<\/strong><\/p>\n<p>After more than two years of in-house development, WEISSCAM and the \u201cSOHA\u201d platform are set to change the professional camera market. Going forward every \u201cT-CAM\u201c will be equipped with this exciting new \u201cSOHA\u201d hardware.<\/p>\n<p>As Weisscam DoP and CEO, Stefan Weiss comments:<\/p>\n<blockquote><p><em>\u201cWe always wanted to develop a platform that outlasts the short product cycles that are current within the industry. With our new \u201cSOHA\u201d platform we can build cameras that are long lasting, extendable, flexible and always easy to use.\u201d<\/em><\/p><\/blockquote>\n<p>To achieve this innovative objective, WEISSCAM created the \u201cSOHA\u201d platform with the following design concepts:<\/p>\n<ul>\n<li>Interchangeable sensor board (2\/3\u201d; Super16 and Super35 format).<\/li>\n<li>High performance interface (up to 1.200MByte\/s) for industry standard recorders.<\/li>\n<li>Uncompressed RAW and HD output.<\/li>\n<li>Modular software architecture.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div id=\"attachment_1398\" class=\"wp-caption aligncenter\" style=\"width: 700px\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-1398\" title=\"WEISSCAM \u201cSOHA\u201d platform\" alt=\"high speed camera\" src=\"http:\/\/www.expo21xx.com\/news\/wp-content\/uploads\/T-CAM-700x527.jpg\" width=\"700\" height=\"527\" \/><p class=\"wp-caption-text\">Photo WEISSCAM GmbH<\/p><\/div>\n<p>The core architecture of the \u201cSOHA\u201c digital camera platform provides customers with major operational and financial benefits. Sensor boards can be changed to cover all formats or to upgrade the hardware to the latest sensor design without the need to buy a new camera.<\/p>\n<p>Although \u201cSOHA\u201d delivers a highly complex technological solution, the intuitive user-friendly interface allows operators to seamlessly use the camera under all shooting conditions and environments which was a major design requirement of the platform design for DoP\/CEO Stefan Weiss:<\/p>\n<blockquote><p><em>\u201cWe see it as our responsibility to simplify the application of high technology so that even first time users find our products completely intuitive. The \u201cT-CAM\u201c with \u201cSOHA\u201c is the embodiment of this concept and completely empowers the creative process enabling film makers to maintain total focus and immersion in their passion \u2013 making films!\u201d<\/em><\/p><\/blockquote>\n<p>Visit\u00a0<a title=\"weisscam\" href=\"http:\/\/www.weisscam.com\/\" target=\"_blank\">www.weisscam.com<\/a> for more information.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WEISSCAM GmbH announces the launch of \u201cSOHA\u201d at NAB 2012. \u201cSOHA\u201c offers an advanced technology platform and total scalability through its unique flexibility. Professional digital film camera customers can be assured that [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1398,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,352],"tags":[24,122,123],"class_list":["post-1396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sensor-camera","category-vision-camera","tag-high-resolution","tag-high-speed","tag-high-speed-camera"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WEISSCAM to launch new \u201cSOHA\u201d digital camera platform at NAB 2012 - EXPO21XX.com NEWS<\/title>\n<meta name=\"description\" content=\"WEISSCAM GmbH announces the launch of \u201cSOHA\u201d, a professional digital camera which offers an advanced technology platform and total scalability through its unique flexibility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.expo21xx.com\/news\/weisscam-to-launch-new-soha-digital-camera-platform-at-nab-2012\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patrik Wolters\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.expo21xx.com\\\/news\\\/weisscam-to-launch-new-soha-digital-camera-platform-at-nab-2012\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.expo21xx.com\\\/news\\\/weisscam-to-launch-new-soha-digital-camera-platform-at-nab-2012\\\/\"},\"author\":{\"name\":\"Patrik Wolters\",\"@id\":\"https:\\\/\\\/www.expo21xx.com\\\/news\\\/#\\\/schema\\\/person\\\/37336dc63646742382d295ac34b6ab24\"},\"headline\":\"WEISSCAM to launch new \u201cSOHA\u201d digital camera platform at NAB 2012\",\"datePublished\":\"2012-04-18T08:56:44+00:00\",\"dateModified\":\"2013-05-16T09:52:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.expo21xx.com\\\/news\\\/weisscam-to-launch-new-soha-digital-camera-platform-at-nab-2012\\\/\"},\"wordCount\":338,\"image\":{\"@id\":\"https:\\\/\\\/www.expo21xx.com\\\/news\\\/weisscam-to-launch-new-soha-digital-camera-platform-at-nab-2012\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.expo21xx.com\\\/news\\\/wp-content\\\/uploads\\\/T-CAM-e1334739005628.jpg\",\"keywords\":[\"high resolution\",\"high speed\",\"high speed camera\"],\"articleSection\":[\"\u00bb Sensors\",\"\u00bb Machine Vision\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.expo21xx.com\\\/news\\\/weisscam-to-launch-new-soha-digital-camera-platform-at-nab-2012\\\/\",\"url\":\"https:\\\/\\\/www.expo21xx.com\\\/news\\\/weisscam-to-launch-new-soha-digital-camera-platform-at-nab-2012\\\/\",\"name\":\"WEISSCAM to launch new \u201cSOHA\u201d digital camera platform at NAB 2012 - 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