{"id":38614,"date":"2020-07-14T15:00:55","date_gmt":"2020-07-14T13:00:55","guid":{"rendered":"https:\/\/www.expo21xx.com\/news\/?p=38614"},"modified":"2020-07-13T19:11:43","modified_gmt":"2020-07-13T17:11:43","slug":"the-kn-work-culture-map-consultancy-tool-wins-gold","status":"publish","type":"post","link":"https:\/\/www.expo21xx.com\/news\/the-kn-work-culture-map-consultancy-tool-wins-gold\/","title":{"rendered":"THE K+N WORK.CULTURE.MAP CONSULTANCY TOOL WINS GOLD"},"content":{"rendered":"\n
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Photo by K\u00f6nig + Neurath AG<\/figcaption><\/figure><\/div>\n\n\n\n

The workplace is undergoing far-reaching changes, and this has been accelerated even further by the exceptional circumstances caused by COVID-19. To navigate a company safely through these times, it\u2019s important to have confidence in dependable values and the courage to try something new. Since relaunching in October 2018, K\u00f6nig + Neurath has repositioned the brand as Work Culture Explorer \u2013 with the role of supporting architects, dealers and companies in a time of radical transformation in the workplace. With aesthetically sophisticated furniture and differentiated style collections, the international company with its origins in Hessen follows an integrated design strategy \u2013 and this seems to be the right approach: the German Design Council, Germany\u2019s leading authority on design and brands, and the German Brand Institute presented K\u00f6nig + Neurath with the German Brand Award in two categories on 18th June 2020 in recognition of its successful branding.<\/p>\n\n\n\n

GOLD for K+N WORK.CULTURE.MAP in the category Excellence in Brand Strategy and Creation \u2013 Brand Communication – Collaboration<\/h3>\n\n\n\n

Viktoria K\u00f6nig, who is responsible for brand image, describes the application: \u201cIf you understand your company from the inside out and know the characteristic features of the work culture there, you can approach changes with a targeted strategy. The digital consultancy tool K+N WORK.CULTURE.MAP can be used to explore the qualities of a work culture in a fun way, or identify aspects of employee surveys in quantitative terms. The information gathered is visualised in a profile and used as inspiration for designing working environments.\u201d<\/p>\n\n\n\n

And the jury justified its decision for awarding first prize with the following statement: \u201cA new digital tool that\u2019s probably unique in the market, which allows K\u00f6nig + Neurath to stand out as a single-source supplier and process facilitator, and has a significant influence on the process of becoming an everyday customer-focused brand.\u201d<\/p>\n\n\n\n

The K\u00f6nig + Neurath brand: WINNER in the Excellent Brands category<\/h3>\n\n\n\n

The high-calibre jury made up of experts in brand management and brand science also conferred an award in the category Excellent Brands \u2013 Office & Stationery for the best product and corporate brands within an industry. K\u00f6nig + Neurath is a \u201cWINNER\u201d in this category. \u201cTo receive an award like this as one of 1200 entries from 14 countries is a fantastic affirmation of our work. It shows that we\u2019re on the right track for continuing our consistent development of K\u00f6nig + Neurath into a strong and recognisable brand,\u201d reiterates Michael Cappello, the new board spokesman at K\u00f6nig + Neurath AG. \u201cWe will also carry on applying our long-standing experience to come up with inspirational ideas with which we can support our customers throughout all aspects of the office design process. Starting with analysis of their work culture, working through painstaking planning and encompassing long-term service.\u201d<\/p>\n\n\n\n

German Brand Award and initiators<\/h3>\n\n\n\n

The jury is made up of independent experts from a variety of disciplines across a background of business, science, consulting, services and agencies. Judging of entries is carried out on the basis of individuality and brand-typical characteristics, brand perception, differentiation from competitors and target audience relevance. Brand management should take into account aspects like sustainability, innovative value, continuity and future viability. Factors such as brand identity design quality, consistency of brand experience, and success in economic terms also play a key role in the adjudication process.<\/p>\n\n\n\n

For more information, please visit: https:\/\/www.koenig-neurath.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The workplace is undergoing far-reaching changes, and this has been accelerated even further by the exceptional circumstances caused by COVID-19. 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