Crown showcases new WJ 50 Series compact pallet truck at LogiMAT

Innovation, quality and reliability are deeply embedded in the DNA of the family-owned company and remain central to the development of new products. At this year’s LogiMAT, visitors can experience the durability and ergonomic design of Crown‘s products first-hand.

 Product highlights include the new WJ Series electric pallet truck and the GPC Series order picker with platform lift and travel option

Crown’s extensive product range includes the new WJ 50 Series compact pallet trucks, which deliver impressive energy efficiency thanks to the V-Force 48-volt lithium-ion battery. With its compact design and outstanding manoeuvrability, this lightweight electric pallet truck sets new standards for use in confined spaces. Crown’s comprehensive 3-2-1 Warranty package highlights the durability and quality built into every WJ 50 Series. Many customer reviews especially praise the pallet truck for its precise handling, comfortable driving experience and robust design.

A further highlight is the new platform lift and travel option for the GPC Series order picker. With a wide range of applications, outstanding ergonomics and high reliability, these low-level order pickers boost warehouse productivity while delivering long-term performance and profitability. Built with robust, reliable Crown quality, the GPC Series easily withstands the demanding conditions of order picking operations. The new platform lift and travel option integrates the steering controls into the lifting platform. This allows the operator to control lifting, lowering and travel functions simultaneously, with the platform positioned at any height. This eliminates the need for operators to stand at floor level when moving horizontally, boosting productivity in the warehouse, particularly during frequent second-level order picking.

First-class global customer service

Alongside its premium products and solutions, Crown offers a comprehensive international sales and service network in over 80 countries. At every location, products and services are adapted to local market needs, contributing to a consistently positive global customer experience. For Crown, great customer service relies on skilled technicians, high-quality spare parts and fast, reliable service on site. This leads to a substantial reduction in total operating costs and measurable added value for customers. This commitment is also captured in Crown’s brand promise: when every minute matters, customers can count on Crown to keep their businesses moving.
 

The world of material handling solutions – live at the Crown booth

At the Crown booth at LogiMAT 2026, visitors will have the chance to see Crown’s advanced InfoLink operator and fleet management system along with the new Crown ProximityAssist system. This LiDAR-based technology actively limits travel speed as the forklift approaches a detected object, further enabling the operator to take appropriate action. Crown also showcases end-to-end warehouse solutions to optimise customer operations, from planning and design to racking systems and warehouse equipment. Visitors can also learn about tailored automation and energy solutions, such as V-Force lithium-ion technology for efficient fleet power.

 “LogiMAT is one of the most important international trade fairs for the material handling industry. We are delighted to showcase many product highlights this year, particularly the new ProximityAssist system, and to offer visitors the chance to experience it first-hand at our booth,” says Ken Dufford, Vice President Europe at Crown.

For more information visit: crown.com
 

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