Code of conduct of J.D. Neuhaus Group: A clear stance provides guidance.

Why was it important for J.D. Neuhaus to develop its own code of conduct? 

Gitta Neuhaus-Galladé: 
As a family-owned company with a history dating back to 1745, we carry responsibility not only for economic success, but also for how we act. Our values have always been there. But with increasing internationalization, new markets and growing complexity, the time was right for us to define this mindset even more clearly and verbindlich. 

Moritz Neuhaus-Galladé: 
A globally operating company needs a shared foundation that provides orientation beyond individual locations. Our code of conduct is intended to create this framework for decisions, collaboration and the way we work together, regardless of where in the world we operate. 

What was particularly important in its design? 

Moritz Neuhaus-Galladé: 
That it would not become a theoretical set of rules with little relevance in daily business. We did not want a code of conduct that disappears in a drawer, but a practical document that provides concrete orientation. That is why it was important to us that it remains understandable, tangible and closely connected to real situations. 

Gitta Neuhaus-Galladé: 
At the same time, it needed to reflect what has shaped J.D. Neuhaus for generations: responsibility, reliability and independence. That is why our approach combines clear standards with one essential question: How do we want to act? 

What distinguishes your approach from traditional compliance guidelines? 

Gitta Neuhaus-Galladé: 
Of course, legal certainty and integrity are essential foundations. But we consciously wanted to go further. Our code of conduct does not only define boundaries, it also defines mindset. It is intended to provide employees with security, help classify decisions and make clear the responsibility each individual carries. 

Moritz Neuhaus-Galladé: 
It is about making culture tangible. Longevity, honorable merchants and independence form the foundation of our behavioral principles. They are not abstract ideals, but provide orientation and are reflected in the daily decisions we make as a company and as individuals. 

Why is this topic particularly relevant now? 

Moritz Neuhaus-Galladé: 
Growth always means managing complexity. New markets, new partners and new technologies create opportunities, but also responsibility. The more international a company becomes, the more important a shared understanding of how decisions are made becomes. 

Gitta Neuhaus-Galladé: 
Especially in times of digitalization and global connectivity, clear orientation is essential. A code of conduct does not create limitations, it creates security for employees, leaders and partners.

For more information visit: jdngroup.com

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