STILL presents new product line for maximum customer focus

With the new “Classic Line” product line, the Hamburg-based intralogistics specialist is adding high-quality entry-level solutions for internal material flow to its portfolio. At the same time, STILL is expanding its target customer group to include companies with less complex intralogistics requirements but with a high level of quality awareness. By introducing the new product line and thus differentiating its portfolio into the “Xcellence Line” and “Classic Line”, STILL is responding to changing customer requirements and a growing demand for standardised trucks with a focus on core functionalities.

“Making intralogistics smart. Together”. True to this motto, STILL has been developing intralogistics solutions that are tailored precisely to customers’ needs for more than 100 years. Accordingly, the Hamburg-based intralogistics specialist is responding consistently to the current change in customer requirements. Because after a long phase in the intralogistics industry in which the focus was almost exclusively on making vehicles and systems faster, more powerful and ever more technically sophisticated in order to meet the increasing and ever more complex requirements of customers, a market segment is now increasingly growing in which “concentrating on the essentials” is the measure of all things. The demand for quickly available and attractively priced vehicles for less demanding operations and shorter operating times is continuously increasing. “Not everything that is technologically possible is always the best solution individually,” explains Frank Müller, Senior Vice President STILL Brand Management. “Sometimes it is the comparatively simple truck in pre-configured equipment versions, high-quality and safe, that is the smartest solution for a customer’s specific challenges and processes.”

The STILL promise: Top quality and best service

In order to address both segments in future – the established premium market and the market for standardised entry-level solutions, which STILL has so far hardly addressed – precisely and with a high-quality portfolio, STILL is establishing the “Xcellence Line” and “Classic Line” product lines. Both comprise a portfolio of innovative trucks and warehouse trucks and offer the highest quality and best service. Even in the entry-level segment, STILL attaches great importance to high-quality components and maximum truck safety. Likewise, all customers can rely on expert advice and the comprehensive STILL service network – regardless of which product portfolio they choose.

The STILL Xcellence Line

The “Xcellence Line” (X-Line) includes all previous trucks in the STILL portfolio with a few exceptions. The most innovative technology and maximum efficiency, highly variable and customisable, these are – and remain – the characteristics of this line. The trucks are made for the most demanding intralogistics challenges, long shifts and tough applications. A wide range of equipment features, assistance systems and automation options also offers customers every possibility of customised configuration for their individual requirements. The centrepiece of the X-Line will be the next STILL electric forklift generation: the RXE series. It will gradually replace the existing RX series in all weight classes and set new standards in energy efficiency and sustainability.

The STILL Classic Line

The “Classic Line” (C-Line), on the other hand, offers standardised entry-level solutions reduced to the core functions at attractive conditions. The trucks are available with pre-configured equipment packages and are therefore quickly available – and even easily and conveniently in the STILL online shop. With the C-Line, customers get smart solutions for simple processes: functional, custom-fit and in the usual high quality. Individual warehouse trucks and stackers from the existing STILL portfolio will be added to the C-Line, but the focus will be on new developments from all areas of intralogistics solutions. They will successively fill and further expand the C-Line portfolio.

Consistent customer focus for customised solutions

Consistently developing trucks and solutions in line with customer needs and anticipating trends and changes at an early stage has always been a key pillar of STILL’s business success.
The more the market and customer requirements differentiate, the more important customer-focused product lines become. “It is essential to listen carefully to our customers, to know their challenges and to understand their processes,” emphasises Frank Müller. In combination with a differentiated portfolio, it is thus possible to offer all customers exactly the solution that perfectly fits their respective requirements and working reality. “We are convinced that this – along with a high-performance portfolio and smart services – is a key success criterion for the intralogistics of the future,” affirms Frank Müller.

STILL presents innovations from both portfolios at LogiMAT 2023

STILL will be presenting the latest truck highlights from both product lines for the first time at LogiMAT 2023 in Stuttgart. Frank Müller is clearly looking forward to the event: “I don’t want to anticipate too much, but I can already say one thing: it will be as electrifying as usual – in both lines!”

For more information, please visit: https://www.still.de/en-DE/company/news-press/news.html