B+B adds new dealers to distributor list

The global Corona situation shows once again how important digitization is and what significance the online environment now has in our world. B+B recognized early on that online is the way of the future and has had its own online store since 1999. This has been growing steadily ever since. But for a family-run, medium-sized company that does not yet have the name recognition of a large corporation, its own online store is usually not enough. The proportion of customers who buy from large retailers is too high because they are not familiar with the medium-sized company. In order to avoid this problem and also to carry the B+B brand as a measurement technology specialist into the world, B+B Thermo-Technik has since its founding pursued the philosophy of setting itself up broadly in its sales policy.

The distribution channel via the large, well-known electronics and specialist dealers has proven itself for many years, which is why we are currently working at full speed to expand this distribution channel even further. In addition to the cooperation with well-known retailers such as Conrad Electronic and Reichelt Elektronik, there are also cooperations with specialist retailers such as Visaya.

Now B+B can list two more retailers as partners. With Digi-Key, the family-owned company has gained a distributor for electronic components. With over $3.16 billion in annual sales and over 9.6 million products in its product line, Digi-Key says it is one of the world’s fastest growing distributors of electronic components. This platform offers incredible opportunities and opens up even more markets for B+B.

In addition to the big name Digi-Key, a previously lesser known distributor has also joined the B+B distributor list. Farmitoo is a distributor of agricultural and farming supplies. Based in Paris, the small company’s mission is to bring the benefits of the Internet to the agricultural community and make it easier for farmers to connect with the right agricultural supply manufacturers. Today, it is also impossible to imagine agriculture and agricultural technology without measuring technology, which is why B+B Thermo-Technik is now listed as a manufacturer on Farmitoo.

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