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FUJIFILM releases the new Premista series cinema zoom lenses designed for large format sensors

Photo by Fujifilm (EUROPE) GmbH

FUJIFILM Corporation has unveiled the new Premista series of cinema zoom lenses, which deliver the full benefits of large format sensor cameras with stunning optical quality. Premista made its debut at ASC Clubhouse and was also shown at NAB Show in Las Vegas.

For 17 years, Fujifilm has been making high-quality Cine optics for Super-35 sensor cameras in the very successful FUJINON Premier, Cabrio and MK ranges of lenses. More recently, many cinema digital camera manufacturers have launched cameras equipped with large format sensors to give cinematographers a different format to help them bring their cinematic vision to the screen. Consequently, there is now demand for zoom lenses that not only cover the image circle of the new sensors, but that also provide high optical performance and versatility.

In response to this demand, Fujifilm will release the FUJINON Premista 28-100mm T2.9 (“Premista 28-100mm”) in summer 2019, followed by the launch of the FUJINON Premista 80-250mm T2.9-3.5 (“Premista 80-250mm”) before the end of 2019. Together, the lenses will cover the most frequently-used focal lengths from 28mm to 250mm. The Premista 28-100mm has a constant T2.9 speed across the entire zoom range and the Premista 80-250mm has a constant T2.9 speed from 80-200mm, before gradually ramping less than a full stop to T3.5 between 201-250mm. They will both have a minimum image circle of 46.3mm which provides full coverage of all of the current large format digital cinema cameras available.

The Premista 28-100mm is a standard zoom lens that covers 28-100mm focal lengths. Since this is normally covered by 6 different prime lenses, the lens can help to save time caused by frequently changing lenses on productions. It is especially convenient when the camera is on a crane or helicopter where it is often difficult to access the lens.

The Premista 80-250mm will complement the Premista 28-100mm by having identically matched colour balance, as well as matched focus, zoom and iris ring locations and by being the same weight.

Fujifilm has been deeply rooted in the film industry since its first product, motion picture film, was launched in 1934. It has been almost 20 years since Fujifilm started research and development of Cine lenses in 2000 and in 2017, FUJINON Cine Zoom Lenses were awarded a 69th Engineering Emmy® Award by the Television Academy.

Fujifilm’s 85 years of motion picture heritage and 17 years of cinema lens experience provide the foundation for all FUJINON lenses. FUJINON’s cine lenses have captured stunning images in countless award-winning popular films including Avatar (Mauro Fiore, ASC); First Man (Linus Sandgren, ASC, FSF); Churchill (David Higgs, BSC), Men in Black: International (Stuart Dryburgh, ASC); Beauty and the Beast (Tobias Schliessler, ASC), as well as television including Fear the Walking Dead (Adam Suschitzky, BSC), Westworld (Paul Cameron, ASC)The Ranch (Donald A. Morgan, ASC), and Sense8 (John Toll, ASC).

Fujifilm introduces the “Premista” series to the current lineup of the “Premier HK”, “Cabrio ZK / XK” and “MK” lenses to meet the diverse needs at the movie production frontlines.

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