sera and MT Melsungen expand partnership

sera, one of the world’s leading German specialists in the field of dosing and hydrogen technology, has been a sponsoring partner of handball Bundesliga team MT Melsungen since 2011. For the coming season, the Immenhausen-based company is expanding its commitment to the sporting flagship of North Hesse and is now also present as a premium sponsor on the jerseys, among other things.

The fact that the name sera is now not only known to experts in the technology sector is also due to the company’s continuous commitment to MT Melsungen. The partnership, which is now in its 12th year, has been constantly intensified and developed to the benefit of both sides. It has long been more than a connection aimed at mere marketing effects. With the regular sera Handball Day and the sera Future Challenge, which was held for the first time last season, the company and the Bundesliga club convey values such as motivation, sustainability and future orientation to young people in a playful way.

“Both MT and sera are committed to these values. In doing so, they reflect the essence of this partnership, which is always ‘lived’ with innovative ideas and activities in the truest sense. We are all the more pleased that we can expand our cooperation with the now agreed premium sponsorship and supplement it with further measures within the framework of our joint philosophy,” explains MT board member Axel Geerken.

Thus, young people will continue to be the focus of the planned measures outside of the Bundesliga events. In addition to the sera Handball Day and the sera Future Challenge, there will, for example, also be several handball camps supported by sera for talented children and young people.

And sera will also be more present around the professional team. From the new season, the company logo will not only be seen in the indoor magazine and on various media in the Rothenbach-Halle, but also prominently on the front and back of the MT cracks’ home and away jerseys. A welcome effect: sera’s level of awareness will continue to rise outside its own sector in the future thanks to its TV presence.

Stefan Merwar, Head of sera Marketing: “For us, the long-term commitment to MT Melsungen is an investment in the future. Together with MT, we can pass on our values and content to many children and young people, but also adult MT fans. True to our motto: ‘We create added value for people and the environment’, we can always develop and implement new ideas together with MT.

For more information, please visit: https://www.sera-web.com/en