de Sede presented its seating ranges with impactful images at the international furniture fairs

Projekttriangle developed a versatile room-in-room concept based on reduced cubes for de Sede to present at fairs.
Photo by Martin Grothmaak

de Sede made a tremendous emotional impact with a series of powerful images at the international furniture fairs in Cologne and Milan. The traditional Swiss company‘s reworked visual identity was the brainchild of the Projekttriangle Design Studio with Danijela Djokic, Martin Grothmaak and Jürgen Späth.

de Sede has always been a brand with charisma. Starting off as a small but exquisite saddler‘s workshop, the firm was transformed into one of the world‘s most exclusive leather manufacturers following the founding of de Sede AG in 1965. After all these years, the Swiss company is still associated with seating made of top-quality leather and has always engaged top-class designers to create its furniture.

For more information, please visit http://www.desede.ch.

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